Everyone thinks of a weekend most of the time. Now, you don't have to wait anymore. At Somersby, Malaysia fastest growing cider is here to rejuvenate your spirit through #ThatWeekendFeeling. It is a series of moments that recaptures #ThatWeekendFeeling anytime thru its sweet, bubbly and naturally refreshing cider.
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| Photo Courtesy of Somersby Cider facebook |
#ThatWeekendFeeling campaign, which was launched in 2015, has been well received, leading to the cider brand enjoying strong double-digit growth over last year. Somersby Cider entered its second phase of the campaign by unveiling its revolutionary drinking ritual at the launch in Tavern 13 Petaling Jaya, Selangor.
Staying true to its fun and quirky personality, guests were introduced to Somerita - a fun drinking ritual of a Somersby bottle literally served upside down over crushed ice. Extremely fresh and well-balanced, this uplifting ritual can now be enjoyed in selected bars and restaurants across Malaysia.
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| Photo Courtesy of Somersby Cider facebook |
Somersby Cider will kick off the second phase of the weekend feeling campaign by encouraging fans to share their weekend feeling through a variety of fun and experience on its website to stand a chance to win amazing prizes. From now till September, fans can visit www.somersby.com.my/thatweekendfeeling to share it. The interactive feature will allow fans to take fun photos, edit with fun filters and receive a GIF featuring their photos to easily be shared and spread #ThatWeekendFeeling to family and friends.
The top 3 posts with the highest likes will win a party worth RM1,500.00 each in the month of August. The fun posts do not stop here! Somersby Cider will extend an exclusive invitation to the top 30 posts with the highest likes for four of their buddies to attend a one-of-a-kind fun-filled barbeque and food truck get-together session in the month of September.
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| Photo Courtesy of Somersby Cider facebook |
Natural, sweet and refreshing- Somersby Cider gives you that familiar bubbly feeling you enjoy so much especially during the weekends. Somersby Cider is using light-hearted ways to engage with its consumers as this is what the brand stands for - fun and quirky. So, grab a few friends and chill with Somersby Cider anytime of the week - the shortcut to give you #ThatWeekendFeeling said Juliet Yap, Marketing Director of Carlsberg Malaysia.
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| Photo Courtesy Somersby Cider |
At the launch, guests were treated with Somersby Blackberry Cider, a variant introduced at the end of last year as a limited edition is now back by popular demand. Available in 330ml bottles, Somersby Blackberry will be made available across major supermarket chains. Fruity with a breadth of freshness and a mild taste of blackberry, Somersby Blackberry with its 4.5% alcohol content lives up to the brand's reputation of spreading joy and sunny togetherness whenever it is served.
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| Photo Courtesy Somersby Cider facebook |
Great news for Somersby fans; the Somersby Apple Cider is now available in 320ml can at 4.5% alcohol content is now available at all major supermarket chains.
For more information on Somersby Cider, please visit Somersby Cider facebook at www.facebook.com/SomersbyMy of join in the fun and express your weekend feeling via its Somersby Cider microsite at www.somersby.com.my/thatweekendfeeling.
Tavern 13 Restaurant And Bar Address
Jalan Kemajuan, Petaling Jaya, Selangor
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